Vivian O' Brien Marketing

"The best way to predict the future is to create it."


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What I have learned from NTFM..

My blogging has come to an end, for this semester. After an insightful semester based on New Technologies for Marketers, this has given me a greater knowledge of social media. I believe this has been a useful and worthwhile module. If not one of the most enjoyable modules to date, as I have set up professional Marketing accounts on Twitter, Facebook, Linkedin, Pinterest, and WordPress.
Blogging has made me reflect on social media sites that I have accounts, I was able to understand more of the nature of these sites. How Facebook is taking over lives highlighted the affect on how a social platform can truly consume our lives, surfing the web through a flitter bubble made me investigate how consumers perceive their internet searches and what is actually occurring through our internet searches.
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My Favorite topic was addicted to Twitter, as I must truly confess I am a Twitter Addict it made me release how a message can grab attention even it is only 140 characters. I found that the module was well mapped out, it was nice to be able to create and come up with content for different businesses ‘Flora Flowers’ they showed myself that creating content which grabs people attention and get a response is vital.
My peers and I are part of a ‘digital generation’ it was a refreshing to have a module highlighted the fact the social media has become an essential part of our daily lives it is a practical and well rounded module.
Overall NTFM has given me an insight into how marketing a product and service through social can have a significant impact on the success of a business.

“In doing we learn.”~ George Herbert

On that note thank you for an intriguing module!
Vivian 🙂

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Evian Baby&Me

If it’s dancing babies, it must be…Evian. But in a new twist in the French-owned mineral water brand’s “Live Young” campaign, the latest spot, breaking via social media, features grown-ups taking part in a joyous dance-off against pint-size versions of their younger selves.

It’s all about being connected with your inner baby, a sensation that creates “a feeling of freedom, of letting go, a spontaneous and communicative frenzy,” according to Evian global brand director Laurent Houel. And as the frenzy takes hold, the group begins to dance.

Baby and Me

“The babies are an essential part of Evian’s culture and history,” says Rémi Babinet, BETC’s chairman and global creative director. “In France, it’s the water distributed in maternity hospitals and recommended by doctors for mothers to give their babies–something that dates back as far as 1935!”

He adds: “For this new campaign, we thought it would be fun to let the babies meet their adult selves, and figured a reflection in a mirror would be the perfect way to do this. The encounter becomes a symbol for the vision of youth that Evian represents: a positive attitude and an open mind, even when it comes to the unexpected.”

Truely a creative and entertaining campaign!!


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#AddictedToTwitter

Every morning, what I do when I wake up is not have breakfast it is to check the latest antic’s on Twitter and other social media sites. As I sit here with my cup of Tea, just like any other day thinking how much time I give to twitter each day. I scroll through my feed to see what celebrities and friends have tweeted. Usually throughout my day I access Twitter on a regular basis hitting refresh over and over to keep up to date with latest Tweets. This social medium delves into people’s person thoughts, feeling and emotions. Based around 140-character, consumer must get to the point, Tweets can be humours, sarcastic, emotional, aggressive and entertaining.

twitter-addiction

I don’t care how many clothes I have, I have NOTHING to wear’ – Carrie Bradshaw

Wherever I go my smart phone comes with me, it has become an extension of myself throughout the day I was ‘think’ in Twitter! All afternoon, my mind percolated with 140-character thoughts that I longed to share with anyone. It is a strange feeling, formatting your thoughts and sharing them with your followers, in the hope to get a ‘Favourite, Retweet and/or Response’.

‘Some great ideas on the #junior #DragonsDen #RTE1 #DDIRL’

‘Wouldn’t mind a trip to funder land’ #CheapThrills’

Now I understand you don’t do things with Twitter. You become a part of it. That’s why it doesn’t work when people try to use it as a sporadic “marketing tool” or check in every three days. Twitter is in real time, and so what happened an hour ago is, well, in the past. Nobody will bother to read what you tweeted four hours ago. Twitter never goes to bed. Twitter is useful. Twitter is good. Twitter is too good. I have, at my fingertips, the world I have sought all my life. I can send messages to Ed Sheeran, Stalk friends and Celebrities.
Who wants to walk away from that?
My Twitter addiction isn’t quite like a drinking problem however I can’t just abstain altogether. I can’t keep logged out.Twitter, and Facebook, and Instagram, and e-mail and whatever comes next are not drugs, though they can become unhealthy. They’re daily tools, part of the world we live in. Last summer I made a decision to not take my smart phone on holiday with me went went back to the old days of the Nokia 3210. Was I MAD? This proved to be hard at first, after a few days I had realised the amount of time I spend on Twitter it was a refreshing experience to have a break. However this did not last long as soon as I can home I reverted back to my old ways.

The phrase I came up to describe my experience on this social platform is #TwitterCity!

And enjoyed every minute of it!!

Take a quiz to find out 🙂
http://theoatmeal.com/quiz/twitter_addict


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Surfing the web in a filter bubble

In today’s social media world we are truly surfing the web in a filter bubble. The term filter bubble was coined by Internet activist Eli Pariser in his book, “The Filter Bubble: What the Internet Is Hiding from You” (2011).

This is achieved by social media websites and companies increase and maintain customer service offering. Filter bubbles are based on pervious search results and likes, meaning that each web search result is personalized to the individual. A definition which accurately  describes the filter bubble – ‘is the intellectual isolation that can occur when websites make use of algorithms to selectively assume the information a user would want to see, and then give information to the user according to this assumption. Websites make these assumptions based on the information related to the user, such as former click behavior, browsing history, search history and location. For that reason, the websites are more likely to present only information that will abide by the users past activity’.  The main issue with the a filter bubble is that is out of the users control , so the user can lack variety of their search meaning we can miss out up to date information which is occurring around us.

How to pop your filter bubble:

The ad companies and personal data vendors that power and profit from personalization are far more technologically advanced than most of the tools for controlling your personal data. That’s why The Filter Bubble calls on companies and governments to change the rules they operate. Without those changes, it’s simply not possible to escape targeting and personalization entirely.

1. Burn your cookies. Cookies are one of the easiest ways for companies to track you from site to site.

2. Erase your web history. Those who remember their web history are doomed to repeat it.

3. Tell Facebook to keep your data private. More than any other company, Facebook has made a massive amount of previously private data public.

4. It’s your birthday and you can hide it if you want to.

5. Turn off targeted ads, and tell the stalking sneakers to buzz off. If you’d rather not be followed around the internet by merchandise you’re vaguely interested in, the major ad networks offer a relatively easy opt-out.

6. Go incognito: This one’s easy: most recent browsers have a “private browsing” or “incognito” mode that turns off history tracking.

7. Or better yet, go anonymous: Sites like Torproject.org and Anonymizer.com allow you to run all of your browser traffic through their servers, effectively removing some of the signals that come through when you’re in incognito mode.

8. Depersonalize your browser: If you’re using one of those sites, you’ve turned off your cookies.

9. Tell Google and Facebook to make it easier to see and control your filters: While both companies provide nominal tools to access your personal information and manipulate your filters.

10. Tell Government you care: Lobby the government to show you care.

A filter bubble, therefore, can cause users to get significantly less contact with contradicting viewpoints, causing the user to become intellectually isolated.


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Is Facebook taking over our lives? #NTFM

Social media has become one of the biggest ways of interaction between the people, organisations and businesses across the world. Currently Facebook is the biggest social networking site in the world. With an estimated 800 million users, many of those access their page each day.
People us Facebook to interact with friends, meet new people and ‘like’ or ‘follow’ brands or celebrities they are interested in. Large businesses are now using social networks to promote themselves and their business.
A recent study has shown that 48% of youths now get their news from Facebook.
Meaning now many people Facebook to find out the daily news rather than reading or accessing news websites.

Is Facebook taking over our lives?

Statistics show that a shocking 57% of people using social networking sites talk to more people online than in real life. People are spending more time at home on Facebook and Twitter, seeing what is going on around them rather than actually getting up and doing something productive with their day.
A whopping 48% of 18-34 year olds check Facebook when they wake up, and 28% of these doing so before they have even got out of bed. Being a student at university, social networking is a huge part of the student life. With university events, socials and the monthly bar crawls being broadcasted all over social networking sites, it is inevitable that the majority of us will be connected to a network such as Facebook at any given time of the day.
College groups have also started making use of these sites. Students are now joining online ‘Facebook Groups’ to interact with other students on the same course to discuss current assignments, ask questions and to relay ideas. Even lecturers and tutors are even joining these groups in order to communicate with their students for a variety of reasons, such as help, updates on lecture or assignment tasks. This is a positive aspect of social networking sites, as we are able to communicate ideas with one another and meet other students with the same interests as you whilst studying at university.
Social media has both good and bad aspects to it. It is encouraging younger people to interact with news, politics and issues beyond what they might encounter in their day to day lives. However, there is a tipping point where people do spend too long online and are influenced the wrong way when they take on false information. Yes, social media has taken over our lives, but it is the way we use it that determines whether that is a good or bad thing.

https://www.youtube.com/watch?v=3hu0TCvgUPU